Franchise Research Corp Provides Solid Business Intelligence Strategy

Sales training programs for in-house sales personnel are an important part of executing a franchise marketing strategy. In order to assess the performance of any business strategy appropriately, there must be systems in place to quantify and evaluate results. At Franchise Research Corp., we help franchisors meet their sales and marketing objectives by offering comprehensive sales training programs for in-house teams.

The Value of Sales Training Programs

Competing in the ever-growing franchising market requires taking advantage of every opportunity available. In order to do so, your sales force must be able to identify opportunities and drive the franchising process. Our sales training program coaches personnel on how to manage business intelligence systems, maintain progress toward objectives and make necessary adjustments to optimize results. We outfit our clients with leading-edge software technologies to track the franchising process from lead generation to the closing of the sale. With these business intelligence tools, in-house personnel can continually monitor the success of sales tactics and marketing strategies as a whole.

“…Competing in the ever-growing franchising market requires taking advantage of every opportunity available..”

The ability to know when and how to make a course correction is essential to achieving your sales and marketing objectives. As the market environment changes, maintaining the same heading can quickly steer your business off course. At Franchise Research Corp., we will continually work with our company and your sales force to achieve an optimal return on investment for your marketing strategies. To consult with us or learn more about our franchise consulting services, email us at or call us toll-free at (866) 993-0002.


Through consulting and training, Franchise Research Corp can build a custom tailored program..More

Facts & Trends

Explosive Growth

Between 2004 and 2005 over 300 new franchise concepts were launched in the US.

Expansion Opportunities

In today’s high growth franchising industry, 1 new franchise opens its doors every 8 minutes of every business day.

Business Success

The execution of business requires a strategy and top talent.