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Selling a coffee franchise is an opportunity for a small coffee shop to compete with the many large coffee conglomerates. The main competitive advantage a company like Starbucks has over smaller shops is brand recognition. Much of the brand recognition was earned by the sheer number of establishments there are. While a small coffee shop will probably not be able to outshine a large company like Starbucks, selling a coffee franchise can help a small business carve out a niche for itself. Franchises allow small businesses to expand without requiring a significant capital investment.
Finding Success With a Coffee Franchise
The first step in creating a successful coffee franchise is making your business stand out from others in the industry. That will likely require some creativity. Maybe your shop is famous for not using disposable drinkware or providing live entertainment around the clock. Maybe your shop isn’t a shop at all but a drive-thru.Having a unique “angle” is essential in a market that is as crowded as the coffee service industry.
At Franchise Research Corp., we specialize in helping businesses find success in the franchising industry. We provide custom business solutions for companies large and small as they embark on the franchising process. Our services include conducting a thorough business assessment to identify areas of opportunity and recommend solutions. We also provide training classes for personnel and custom software applications to help implement and manage marketing strategies. With our help, your coffee shop can start competing on a whole new level by expanding through franchising. Contact us at firstname.lastname@example.org or by calling (866) 993-0002 to learn more about the services we offer.
Through consulting and training, Franchise Research Corp can build a custom tailored program..More
Between 2004 and 2005 over 300 new franchise concepts were launched in the US.
In today’s high growth franchising industry, 1 new franchise opens its doors every 8 minutes of every business day.
The execution of business requires a strategy and top talent.