Marketing Training

Franchise Research Corp specializes in training your in-house marketing department on the marketing methodologies and strategies that we have researched and developed. We are committed to helping your marketing team acquire, maintain and optimize their traditional and online lead generation marketing strategies. With our structured and results driven approach to training we can help your marketing team achieve your overall lead generation marketing goals on-time and on-budget.

We provide onsite and online customized private training classes in the following key areas:

  • Marketing Performance Management
  • PPC Campaign Assessment, Setup, Budget Management and Expansion
  • Online and Traditional Media Planning and Buying
  • Organic Search Engine Optimization Strategies
  • Creating High Impact Email Marketing Campaigns
  • Keys to Successful Planning and Execution of Franchise Shows, Seminars and Industry Related Trade Shows
  • Developing Cost-effective and Successful Direct Mail Marketing Campaigns


By providing a full cycle of training programs, your in-house marketing team will increase their knowledge and enhance their ability to create, manage and execute their own traditional and/or online lead generation marketing campaigns. Most importantly the goal of our training consultants is to fully train, mentor and encourage your marketing team to plan, forecast and drive results. Overall, our training programs enable franchisors to build an in-house Marketing Training Center that adds value to current and future employees.


The value of our consulting expertise, proven track record, training programs and technology have enable our clients to experience a dramatic return on investments on their lead generation marketing campaigns, by delivering custom tailored training to their in-house marketing team.



Through consulting and training, Franchise Research Corp can build a custom  tailored program..


Facts & Trends

Internet Marketing…it works!

Franchisors reported that 45 percent of franchise sales came as a result of Internet leads and more than 10,000 franchises were sold over the Internet in 2004.



Lead Generation delivers results

Recent studies show that the most effective methods of lead generation in the present are Search Engine Optimization, Paid Search Advertising, Webinars and solo emails.